45 Skills Jewellery Marketing Expert or Director Must Have

Below is the list of the skills a Jewellery Marketing Expert on Consultant Must Master. At least to understand the importance and value of each. Every skill is very crucial, especially if you are searching for a jewellery marketing expert in the UK and USA. The competition is big that to get a good return on investment from your marketing activities you must have deep understanding all of the skills, in that way you can compete and beat your competition with smart strategies. Some of them I described in this case study: Luxury Jewelry Marketing 1500% ROI from Facebook Advertising [Case Study]

45 Skills Jewellery Marketing Expert or Director Must Have

1. Ecommerce Web Design and Development
2. Brand Identity Design
3. Story Telling
4. Copywriting
5. Social Media Management
6. Conversion Rate Optimization
7. User Interface / User Experience
8. Content Marketing
9. Search Engine Optimization
10. Facebook Advertising
11. Instagram Advertising
12. Google Search Advertising
13. Google Shopping Adveirsting
14. Google Display Advertising
15. Remarketing Strategies
16. Email Marketing
17. Chatbot Marketing
18. Youtube Advertising
19. Linkedin Advertising
20. Pinterest Advertising
21. Marketing Place Distribution
22. Amazon Advertising
23. Influence Marketing
24. Microsoft Search Advertising
25. Microsoft Display Advertising
26. Native Advertising
27. Strategic Partnership Marketing
28. Affiliate Marketing
29. Data Analytics
30. Photo / Video Production
31. Investment management
32. Sales
33. Communication
34. Twitter Advertising
35. Jewellery Design Research
36. Marketing Automation
37. Team Management
38. Teaching
39. Administration
40. OUTSOURCING!!!
41. Jewellery Acquisition
42. Jewellery Manufacturing
43. Import / Export
44. Diamonds, Colored Stones and Pearls
45. International Marketing

To be continued. Please, let me know in comments what else should I add? What skill helped you to get a better return on investment?

Those are the skills I have to learn or at least to understand while selling jewellery at the retail and online store. I did it because I’m passionate about business development, jewellery and digital marketing. Of course, I’m still learning and testing new skills. This process never ends. I already doing it for 11 years, and every year something new appears. However, don’t be scared of those skills, those are just my observation, and it’s very hard to find an expert that understands all of them. In conclusion, learn and outsource everything you are not good.