Effective SaaS Marketing Strategy for Facebook and Youtube

Every successful SaaS company is using Facebook and Youtube as marketing channels. Right now you have a chance to model their SaaS Marketing Strategy. All of them are using the same structures I’m going to explain. Prior to the beginning, I want to answer the most common questions about SaaS advertising and Marketing.

Saas marketing for facebook step by step strategy and structure:

1. Create a minimum 30 second or maximum 2-minute video about your SaaS:

It can be like this:

Just eat it. monday.com

eat the cashew

Gepostet von monday.com am Donnerstag, 8. November 2018

Something like this:

Or something like! JUST MODEL IT!

2. Implement a Video Marketing Campaign on Facebook

This is just the first part of the marketing structure. Ok? If you are going to promote only video, you will not get positive ROAS. Please read carefully other steps I’m going to explain that will cover the marketing structure.

2. Read this blog post on how to target a specific audience or business niches on Facebook:

Facebook B2B Marketing and Advertising to Specific businesses

3. Start your SaaS video marketing campaign with 100$ per day budget

You need to set-up a higher budget so you can reach more people and instantly implement the second REMARKETING CAMPAIGN. This is when conversions are going to happen. 40-60% of sales come from remarketing. It’s mandatory. Period.

VIDEO CAMPAIGN in TOP of YOUR marketing funnel will help you to create brand awareness and get cheaper cost per click for the second marketing campaign I explain in step number 5.

4. Extract people who watched 50% of the video:

People who watched at least 50% of the video are more interested in your product or service. So we are going to advertise to those people.

5. Create a ReMarketing Campaign with a Conversion Objective

This will be the second marketing campaign. Its role as a marketing structure is to empower your first VIDEO marketing campaign. This is also when magic and conversion happens. Here you can use a static image or another video. The goal of this campaign is sending people to your LANDING PAGE.

We are going to optimize this campaign for your specific event. It can bee Free Trial, Paid Subscription, Donation, Registration, etc. We can track and optimize any event in that way.

6. Extract all the people who visited the landing page but do not take any action.

We need this audience for a third marketing campaign. The role of it is to empower the second campaign. This is a marketing campaign that will bring the cheapest cost per customer acquisition!

7. Create a third ReMarketing campaign with Traffic or Conversions as objective:

It can be a Conversion objective or Traffic. This time you need to Remarketing People who visited your Landing Page, but didn’t take any action. In that way, we will empower the second remarketing campaign.

8. Scaling SaaS Marketing Campaign

Scaling of the marketing campaign and structure starts from the Top of the Funnel, by investing more money:
First campaign video views and creating new ad sets with new audience targeting. By separating your remarketing audiences and showing them a different type of content.

9. Optimization SaaS Marketing Campaign

Optimization is also important to increase the efficiency of your marketing budget. It can be done at any level of your marketing structure:
By doing A/B test a landing page;
By testing Different Headlines, messages of your advertising;
By testing different messages, photos and videos;
By implementing behavioural economics into your marketing strategy, etc.

Read more about here: https://www.wordstream.com/blog/ws/2012/09/25/a-b-testing

10. Summary

By the end we should have 3 level marketing campaign:
Videos Views ->
Remarketing 50% who watched the video and sending them to a landing page ->
Remarketing of people visit the landing page but don’t take any action.

Once you build this structure you can scale and optimize it.

Why we need a marketing structure?

SaaS marketing using youtube video ads

The same principle applies to Youtube Ads.

1. Create a video campaign for youtube
2. Extract 50% of people who watched it
3. Create a second Display Advertising campaign to remarket that 50 % of people that are interested. We are going to send them to a landing page.
4. Create a third remarketing campaign using Display ads again. We are going to remarketing people who did not take any action.
5. Optimize and scale your marketing structure.

In conclusion:

Both, Facebook and Youtube, works well and brings a positive return on advertising spent, only if you are using structured marketing campaigns. Do you understand the power of the marketing structure?

Marketing without structure is like a building a home without foundation.