Which advertising channel is the best for your Business?
The majority are recommending Google Ads, but in many cases, I see that Meta Advertising platforms (Like Facebook, Instagram) deliver similar or even better customer acquisition costs.
You never know which advertising platform will work best for you unless you test it.
This is why I advise our clients to allocate a testing budget for both channels, and then once we have enough data confidence, we can decide which one to use for scaling the business.
Let me give you an example. Recently we have invested more than 5 thousand in high-ticket product testing to understand which channel to use for scaling.
When we invested in Google Ads, our client acquisition cost was 777 USD
And when we invested in Facebook/Instagram Ads, our client acquisition cost was 500 dollars.
Based on this initial data, I can clearly see that Facebook and Instagram is performing better. But my experience tells me that Facebook/Instagram is less stable than Google Ads in terms of performance. In this specific case, I advised my client to scale his business and optimize client acquisition costs on both channels at a time.
If our Facebook/Instagram Client Acquisition cost significantly rises, we can move our budget to Google Ads and vice-versa.
If you need help scaling your business with multichannel marketing strategies and tactics that only a few agencies provide, message me, and I will help make it happen.