4 Lessons learned after investing $600,000 in Google Shopping Ads for my clients:
Segmenting your shopping campaigns is one of the most important criteria if you want to measure the success of certain products and categories. This will help find your high ROAS-driven products.
Without segmentation, you will lose money. If you have a ton of products, do yourself a favor and put them into different categories so they can be easily managed later.
2. Advertising Auction Bidding:
I recommend using manual bidding initially. Once you have 20 conversions in the last 30 days, feel free to test the automatic bidding strategy.
Do not use any of the auto-bid options until you are completely sure what you are doing.
3. Smart Shopping Campaigns (Performance Max):
In most cases, you will get better results with smart shopping campaigns. Also, products that are not performing in normal shopping campaigns can do better with Smart Shopping Campaigns.
4. Negative Keywords:
It is very important to use appropriate keywords in your product feed. Add high search volume keywords to titles and descriptions.
Adding negative keywords to your campaigns will help you save money from users with very low chances of converting.
👇Let me know if you use these strategies: